Las Del Barrio
This collection in one word: chongalicious.
The word "chonga" denotes more than a style choice; it’s about female empowerment, about individuality, self-expression, and confidence. It’s about nonconformity—about saying: this is who I am, with no apologies.
To be a chonga requires confidence—the assuredness to call attention to yourself, the refusal to blend in, the cojones to wear your lips bold, your words outspoken, to be daring.
Inspired by all the callejeras, guajiras, peligrosas y soñadoras.
Original Artwork Letisia Cruz